In today’s world of e-commerce, building trust with potential customers is crucial for any online business. One of the most effective ways to establish trust is through customer reviews. By displaying reviews on your Shopify store, you can showcase positive feedback from happy customers and provide social proof that your products or services are worth purchasing. In this guide, we will discuss the importance of including reviews on your Shopify store and provide practical tips on how to effectively manage and showcase customer feedback to enhance trust and increase conversions.
The Importance of Customer Reviews on Your Shopify Store
In today’s competitive e-commerce landscape, creating an online store is easier than ever before. However, this has led to increased competition, making it challenging for businesses to stand out. As a result, customer reviews have become crucial for any online business, including those on Shopify. Some may question the need for reviews, assuming they’re only necessary for hotels and restaurants. But the truth is that customer reviews play a vital role in building trust and establishing social proof for any product or service. In this article, we will explore the importance of customer reviews for your Shopify store and how they can help you gain an edge over your competitors.
Incorporating customer reviews on your Shopify store can provide your e-commerce business with a variety of benefits. For instance, displaying positive reviews can help establish your brand as trustworthy and reputable in the eyes of visitors. Additionally, when customers share their reviews on third-party websites or social media platforms, it can serve as free advertising for your business.
Furthermore, positive reviews can significantly impact your sales conversion rates, as they can persuade potential customers who are still undecided. Another advantage of incorporating customer reviews is the positive effect it can have on your search engine optimization (SEO). By listing a product page with a five-star review, you have a better chance of ranking higher in search engine results pages for competitive keywords.
Finally, reviews can help set realistic expectations for potential customers by providing valuable information about the product, such as size and material. This information can help avoid customer returns and increase overall customer satisfaction.
How to add reviews on Shopify: step-by-step guide
Here is a step-by-step guide on how to add reviews to your Shopify store:
Search for a review app: Start by searching for a review app on the Shopify App Store. Type relevant keywords such as “customer reviews” to find relevant apps.
Set a budget: Consider your budget and what you can afford to spend on an app. There are often free apps and free pricing plans on paid apps, but you’ll typically pay a monthly subscription fee for the more premium apps.
Compare and contrast app features: Make a spreadsheet to compare features across different apps and rank apps according to your personal preferences.
Select an app: Review your shortlist and choose your preferred app.
Install the app: Inside your admin dashboard, navigate to the customize your store section, and head to the App Store. Find your chosen app and click on it to see a green button to add that app. Click that button to install the app.
Configure the app: Customize the app settings to get the reviews working how you want on your store. Settings will vary depending on the app you choose, but some things to consider include location, design, and review detail.
Create a review process: To get high-quality reviews, create an email sequence to send to recent customers asking them to leave a review. The best time to ask for a review is once you’ve delivered the product to the customer, ideally no later than 24 hours after you’ve had the delivery confirmation.
Test your functionality: Test how the reviews look on a desktop browser and mobile and how the reviews look in different locations on your website.
That’s it! Adding reviews to your Shopify store is a great way to boost credibility and encourage more sales.
Taking Your eCommerce Site to the Next Lev
If you’re finding it difficult to add reviews to your Shopify store and want to save time, hiring a Shopify virtual assistant could be the perfect solution for you. With their expertise in handling customer reviews, a virtual assistant can efficiently manage everything for you.
Using My Freelancer, you can easily find a qualified and cost-effective Shopify virtual assistant who can help boost your business. You don’t have to hire a full-time employee to manage your reviews; outsourcing this task to a virtual assistant is a flexible option that can fit your needs.
